Selected Offering on Asset Management Services:

HREC Asset Management provides customized services to assist Owner optimizing performance of their hospitality real estate investments. Although every client’s needs and objectives may vary, potential services we provide include the following:

Investment Analysis and Support:

• Acquisition and disposition due diligence and support services
• Buy/Sell decision analysis
• Strategic planning and documentation for individual properties or investment portfolios
• Asset positioning and repositioning
• Identification, evaluation, and implementation of value add/high return on investment opportunities

Document Review and Negotiation:

• Negotiation on ground lease
• Brand and management company selection and contract negotiations
• Negotiation of management contracts and franchise license agreements
• Negotiation of tenant space leases, license agreements, and concession agreements
• Negotiation and monitoring brand property improvement plans (PIPs)
• Compliance review with management agreements, franchise license agreements, ground lease, loan documents, and other encumbrances

Operations Review and Analysis:

• One time or ongoing review of operating performances
• One time or ongoing review of marketing positioning, segmentation, and pricing
• One time or ongoing review of financial performance and benchmarking
• Evaluation and coordination of annual operating and marketing plans
• Evaluation and coordination of communication with management companies, franchisors, lenders, and joint venture partners

Capital Planning:

• Selection … supervision of project management and design team
• Coordination of brand design review concepts
• Direction of annual capital planning and ongoing capital expenditure processes